Amazon Product Image Size Requirements – The Ultimate Guide in 2026

Amazon is the largest online retail platform, attracting countless sellers eager to list their products. While many complete the process with ease, others face challenges, especially with image approvals. A common challenge sellers face is image rejection, which often leads to the question, “Why aren’t my product images appearing on Amazon?”

Our research shows that image requirements are a frequent cause of listing problems. Amazon uses automated systems to review images during the upload process. To ensure approval, product images must fully comply with Amazon’s listing guidelines from the outset.

Why Do Amazon Product Image Size Requirements Matter?

Images play a vital role in successfully listing products on Amazon. That’s why Amazon’s image guidelines emphasize photo quality. Every seller must follow these standards to ensure their listings meet platform requirements. Using high-quality images in the correct size and aspect ratio, with a clean, professional appearance, alongside a clear product description, can make the listing process smoother and more effective.

In addition, it offers several other long-term benefits that can add lasting value to your business.

Increase Conversion Rate

High-quality images play a key role in attracting buyers. They make your product stand out and increase visibility. However, not all photos are perfect; this is where professional editing becomes essential.

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For Search Engine Optimization

Following Amazon’s image size requirements can greatly improve your search engine optimization. When your images have the right size, format, shape, and color, your products are more likely to rank higher in search results, leading to increased visibility and more traffic to your listings.

Product Comparison

Photos are essential on competitive platforms like Amazon. That’s why Amazon’s photo requirements are designed to simplify the process for sellers. Meeting these standards not only helps attract customers but also gives you a competitive edge when comparing your product with similar brands and models.

Drive Traffic to Website:

To drive more traffic to your site, it’s important to focus on image file size during optimization. Properly sized images improve user experience, keeping viewers engaged on your product page and guiding them toward your website. When done right, this also helps boost your visibility on Amazon.

Images Tell Stories

A common saying is, “A good product is shown through good images.” When your main image is clear and supported by additional views, such as angle shots, infographics, lifestyle photos, or videos, you showcase professionalism and communicate your brand’s message. Together, these elements influence and inspire customers to make a purchase.

What are the image requirements for Amazon?

Amazon has set specific guidelines for images uploaded to its platform, and it is essential for all sellers to adhere to these requirements.

General Requirements For All Images

• Product images must be in full color, not black-and-white.
• The image should accurately represent the product and match the product title.
• The product should cover at least 85% of the frame.
• The image must showcase a clear, frontal view of the product.
• Images must be at least 1600 pixels on the longest side to enable zoom. This allows online shoppers to hover over your image and see a close-up view of the product through a magnifying lens.
• If the main image features a model, their posture should be upright, avoiding seated, kneeling, or other non-standing positions. This guideline does not apply to assistive technologies, such as prosthetics.

Image File Name

The file should be named on Amazon as follows:

Product identifier

Product identifiers should not contain special characters such as dashes or underscores, as these may cause upload issues. Accepted product identifiers include:

• ASINs (Amazon Standard Identification Number)
• ISBN-13 (International Standard Book Number)
• UPC (Universal Product Code)
• EAN (European Article Number)
• JAN (Japanese Article Number)
• 4 character variant (Optional)

To upload additional product images, sellers must include a 4-character variant code in the image file name. This code specifies the type of image being uploaded. Here’s a list of this-

File extension

The file extension indicates the file type, such as .jpg or .jpeg. However, the file type and image type are distinct. For example, you can change a .jpg interior shot to a .tiff interior shot, altering the file type but not the image type.

• Each separate element should be divided by a period.

Amazon Logo, Trademark & Badges

Product images submitted by sellers must not feature logos, trademarks, or any variations or imitations of Amazon, Alexa, Prime, or the Amazon Smile design. This also includes badges like-

• Amazon’s Choice
• Premium Choice
• Amazon Alexa
• Works with Amazon Alexa
• Best Seller
• Top Seller, etc.

Amazon Product Image Categories

Amazon requires various types of images for product listings. To make things easier, I have organized each image type separately for your convenience. Let’s explore the requirements for each one.

1. Amazon Main Image Requirements

When a shopper searches for a product on Amazon, the first image they see is the main, or hero, image. It appears not only in search results but also on the browse and product detail pages.

The item shown in the hero image is the parent product. When capturing this image, sellers must be careful, as Amazon has specific guidelines in place to ensure quality and consistency. Take a look at Amazon’s hero image requirements-

• The image must be a professional photograph of the actual product.
• Only one product should be clearly in focus.
• The product must be fully visible within the image frame.
• The background must be pure white (RGB 255, 255, 255).

Prohibition

• Graphics, drawings, illustrations, or placeholders cannot be used as the main image.
• Text, borders, inset images, color blocks, logos, or watermarks are not allowed.
• Main images must not show partial shots or multiple angles of the product.
• Products must not touch the frame edges or appear cut off.
• Items inside packaging (boxes, bags, etc.) are not allowed unless the packaging highlights key features.
• Animated .gif files are not permitted.
• Blurry or pixelated images will be rejected.
• Brand logos or promotional text cannot appear in the image.
• Offensive or inappropriate content is strictly prohibited.

2. Amazon Additional/Supporting Image Requirements

Amazon allows sellers to upload up to nine product images, with seven typically displayed on the product listing page. Aside from the main image, the remaining ones are known as additional or non-primary images. These images, sometimes called variants, help showcase product features such as details, materials, styles, and other important aspects.

3. Amazon Swatch Image Requirement

Swatch images are small thumbnail visuals that appear next to the main image on a product detail page. These images, often referred to as ‘child’ variations, represent different options of the main product, such as colors, patterns, or styles, offering customers a quick view of available choices.

• Resolution: Swatch images should be 72 pixels per inch (ppi) for optimal clarity on the product detail page.
• Size: Each image must be at least 30 pixels on its longest side to ensure visibility.
• File Format: The recommended file format for swatch images is JPEG (.jpg) for best compatibility and performance.

4. Amazon Product Video

Amazon now allows product videos to be displayed directly on the product detail page, alongside additional images. These videos make it easier to showcase key features and give customers a clearer understanding of the product in use.

Here are the requirements for uploading videos:

• Eligibility: Video uploads are available exclusively for brands registered through the Amazon Brand Registry Program.
• Acceptable Formats: Supported video formats include .mov and .mp4.
• Video Quality: Sellers are encouraged to upload videos in high definition (up to 1080p) for an optimal viewing experience.
• File Size: The maximum allowed video file size is 5GB.
• Thumbnail Image: A thumbnail is automatically generated for each video. To customize it, a high-quality .jpg or .png file must be uploaded.

Prohibited Content:

• Videos cannot contain links, URLs, or calls to action (CTAs).
• Uploaded videos cannot be edited once live. Any changes require re-uploading a new video.
• Bulk video uploads are not supported.
• Videos cannot be removed once uploaded.

How to optimize product search terms

Search terms are keywords that are crucial to creating effective, engaging product page content. These terms help Amazon index relevant keywords associated with the product, improving its visibility. While shoppers don’t see these terms directly, they are stored in the product listing’s backend. Proper use of search terms enhances your product’s discoverability, boosting its ranking on search results pages.

• Only include broad, general keywords relevant to the product.
• Skip hyphens, colons, and other punctuation marks.
• Repeating the same words within the search terms field should be avoided.
• Choose either the singular or plural form of a word; there’s no need to include both.
• You may use all lowercase letters for search terms.
• Include abbreviations, alternative names, spelling variations, and relevant phrases for better coverage.

Amazon’s Industry Specific Guidelines

Since not all products are the same, certain items require special attention during the shoot. This section is dedicated to highlighting those cases and ensuring the necessary care is taken.

a. Apparel Products

• The main image for clothing must be either on-figure (worn by a model) or presented using a flat lay.
• When using a human model, the main image should only show from the nose down. Additional images may include the model’s face.
• A solid-colored, flesh-toned, and transparent mannequin should be used for displaying apparel.
• For ghost mannequin images, garments must be fully visible, cropping or obscuring any part of the clothing is not permitted. Simply removing the mannequin is not acceptable.
• Adult clothing must be photographed on a model.
• In on-figure main images, the model should stand in a natural pose that clearly displays the entire garment.
• The model’s hair should be styled behind the shoulders to ensure the clothing remains fully visible.
• Children’s and infants’ apparel must be photographed without a model.
• Multi-pack clothing or accessories should be captured using off-figure or flat-lay techniques.
• Images must be high-resolution at 72 DPI (dots per inch)

Recommended camera settings:

• Aperture: F8 to F11
• Shutter Speed: 1/160 to 1/1000 seconds

• Mannequin parts should not be visible in product images; only the clothing should appear.
• Do not include props, such as food or unrelated items, in main images featuring a model unless they are part of the product.
• Use props and accessories in supporting or additional images only to enhance the presentation.
• Do not use the ghost mannequin effect in the main (hero) image; it is allowed only in secondary images.
• Do not display second-hand or previously used products in any images.

b. Shoes

• The main (hero) image must feature a single shoe, angled at 45 degrees to the left.
• A pair of shoes should not be shown in the hero image; only one shoe is allowed.

c. Jewelry

• The main image must clearly display the entire piece of Jewelry.
• You may display necklaces using cropped or partial images, provided the design remains fully visible.
• Do not use images in which the Jewelry is cut off or positioned too close to the frame.

d. Books, Videos

• The main image should feature the cover art clearly and fill the entire frame.
• Do not show products wrapped in jewel cases, cellophane, or with promotional stickers.

How Do Amazon Photos Work?

Once you’ve uploaded images that meet Amazon’s image guidelines, you’re setting the foundation for making the most of your product listings.

These images play a key role in your product description and help improve visibility in search results. When shoppers search using general keywords or phrases, Amazon’s algorithm often shows product images first, making them the initial point of engagement.

High-quality, sharp, and clearly visible photos are more likely to catch the eye of potential buyers. While additional product details support the purchase decision, it’s the images that do the heavy lifting in attracting interest and driving conversions.

Best Practices For Amazon Product Listing Images

Product images must represent the actual item, as 22% of returns are due to differences between the product and how it appears in photos.

High-quality, clean, and professional-looking images create a stronger impression and build trust with shoppers. To achieve this level of visual appeal. Make sure to follow these key practices:

1. Follow Amazon’s requirements

Adhering to Amazon’s requirements is essential for success as a seller on the platform. When sellers upload images that do not meet these standards, Amazon often removes them over time. From a professional standpoint, failing to follow these guidelines can negatively impact your credibility and business.

Final Reminder: Key Actions to Take

• Focus on optimizing your product page.
• Ensure your images meet all technical requirements.
• Strictly follow Amazon’s image standards.

2. Single Product in the Hero Image

Your hero image should feature only the main product, without any additional clutter in the frame. As the primary visual representation of your product, the main image plays a crucial role in capturing potential buyers’ attention. Ensure it is clear, well-lit, and visually appealing. To stay safe, take note of what top sellers in your category are doing on Amazon for guidance.

3. Genuine diversity

Sellers can showcase product variations in the main image. However, it is essential that the product remains the focal point, set against a clean, white background to maintain clarity and focus.

Media-Amazon has highlighted this approach effectively. For example:

Sellers have the flexibility to showcase their products creatively, as long as the product remains the focal point and complies with Amazon’s guidelines. Amazon permits the presentation as long as it remains authentic and realistic.

4. Multiple shots

A common mistake many sellers make is not providing enough images. While Amazon allows up to 9 images per listing, simply uploading them isn’t enough. Each image should offer a comprehensive view of the product, highlighting its features and functionality to give potential buyers a complete understanding.

5. Enabling Zoom

Since online shoppers cannot physically interact with products, the ability to zoom in on images has become a highly effective way to boost sales. This feature allows customers to examine products up close, offering a more realistic perspective. As a result, it plays a key role in increasing click-through rates (CTR).

6. Good quality photos

All your efforts will be in vain if the images don’t meet high standards. Hiring a professional product photographer is often the best way to ensure your photos are of top quality and effectively showcase your products.

Perfection may be difficult to achieve, but you can correct imperfections effectively. Even if your photos aren’t flawless, there are technical solutions to enhance them and meet the required standards. This is where a professional photo editing service comes in. Ensure you have the best tools and resources to showcase your products effectively.

7. A/B Testing

Before finalizing your images, it’s important to run a final test called A/B Testing or Split Testing. This test helps determine which images generate the best response from potential buyers.

Even small adjustments can significantly impact performance, and A/B testing allows sellers to identify the most effective images for maximum engagement.

Final Thoughts

Meeting Amazon’s product image size and quality requirements in 2026 is not just about avoiding rejections—it’s about building trust, improving visibility, and increasing conversions. When your images follow Amazon’s guidelines, they load faster, display better, and help shoppers clearly understand what they are buying. From the hero image to supporting visuals and videos, every image should accurately and professionally represent your product.

If creating perfect images feels challenging, remember that photography and editing go hand in hand. The right strategy and professional support can enhance even standard images to meet Amazon’s strict quality standards. At Grasigner, we help sellers present their products at their best with professional image editing that aligns with Amazon’s requirements. Follow the guidelines, focus on quality, test what works, and let your images do the selling for you.