Why is photo retouching important for ecommerce products? Complete Guide

The best e-commerce brands worldwide have one thing in common – extraordinary product photography. This is for a reason. Converting traffic into sales has a lot to do with How a Customer perceives a product even before buying and how easily they can ascertain the product they want- and that begins with product photos.  

At Capture, we believe that all photography starts with a vision to create and no vision can be done with a single click of a camera. There is practically no way to achieve every optimal and idealistic photo for all scenarios on the first try. Sooner or later, there will come a time when changes will have to be made to all or some images, scenarios.

Photo retouching must be done here and this guide is intended for all looking to make. Jump-start your e-commerce business with these product photo retouching tips to maximize your sales.

What is photo retouching?

Photo retouching refers to the improvement of a digital image – whether changing its technical aspects, enhancing its aesthetic appeal or both.

More basic forms of photo retouching include:

• Resizing
• Color correction
• Cropping
• Outline modifications
• Removal of defects or objects.

Traditionally, photo retouching was done using manual desktop applications that were complicated to operate. Nowadays, there is an array of AI applications such as Photoroom that make photo retouching easier.

How photo retouching helps you get the best image possible?

Increase the Appearance of Your Product Images 

As per various studies, well polished product images are more appealing to customers as compared to ordinary ones. If you own an eCommerce business, then you know the important role product images play. Retouching them will always get the best results for your sales and spend less time preparing photos for your products. 

Professionally retouched pictures can grab eye, capture imagination, and, if they are done properly, sell the featured product almost immediately. With a competent photo retouching service and offered polish techniques like background removal, shadow addition and adjustments, color and brightness alteration among others, the online store gets to stand out amongst competitors. Photographers and graphic designers can make themed images through combining several photo retouching types.

Build Your Brand Personality 

A very interesting element of business is Branding which is defined as creating a unique name and image for a product in the eyes of the consumers. Customers do look for the brand they trust. You can retouch the brand photos to ensure they resonate with your brand image you’re trying to portray. Moreover, brand photo retouching is done following the brand style guide of color, shape, logo, and style.

Photographs are a very powerful tool of communication because they can convey more meaning than written texts. People tend to remember things they see more than read, hence giving the photo compliments will surely do wonders. With the proper editing, the product image is enhanced and becomes credible.

Retouching gives brand images in e-commerce businesses some expectation and enhances their improvements. This strategically places your company as a market leader. It will create a huge difference in perception that customers will have about your website.

Attract More Customers 

Photo editing improves image quality making it high, polished and realistic. Pictures are an important marketing tool when selling products online as well edited photos attract customers. Are you falling behind your competitors? 

You can make images that are extremely clean and well maintained. Photo retouching is essential when starting a new business to maximize sales by capturing the attention of customers. All competition is capable of producing effective appealing photographs however, professional image retouching solutions like UK Clipping and Path will assist you in producing even greater images. Check out our services today and register for a free trial to see how great we are.

Almost all of your potential customers tend to view the more popular shopping platform first, the product and image. Indeed, the most alluring aspect of modern technologies is the need for sophisticated material.

A photograph that has been expertly edited gives prospective customers a vivid glimpse which holds a lot of value and detail about the goods being purchased.

Apart from the product pricing and description offered for sale, the motivational factor lies elsewhere and mostly the highlight is professional photography.

In contrast, online shoppers don’t have the option to physically examine the goods. The only means of deciding to buy a particular item and making a payment is through its images.

Boost Your eCommerce Sales

Every company, either in the digital realm or the physical world, strives to earn profit. This is our métier and the reason as well, we wish to survive in the industry. When it comes to boosting sales in your online shop, high-quality photos tend to be more proficient in helping customers. This is why it is critical to have high-resolution images if you expect your clients to look at them.  

Actually images are the most crucial part of your web page because they carry almost all the information which can help in determining the selection of a person between you and some other service provider. Photo editing services will definitely help your business grow.  

We are able to offer your clients great looking and high quality images that are sure to capture the attention of your customers making them explore your site.

Retouching Will Help You Build Your Style 

Practically everyone employs the same methods in eCommerce and in dealing with product images, including setting up the image on a white background, adding shadows, as well as edging and cleaning the photograph. Incorporating some originality will be quite useful in staying ahead of the competition. Conceptual design and retouching photographs sculpt fashion and style that customized your images and makes them stand out so others can remember them.

Why retouching matters for e-commerce 

As previously noted, striking product images are vital in e-commerce. In fact, 90% of potential customers are impacted by a product’s image during the purchasing process, which overwhelmingly serves as the top motivator in their online shopping journey.  

Simultaneously, images can be of great importance. However, they can also be excessively expensive and highly tedious to prepare, edit, and repurpose for every e-commerce use case.  

Photo editing can assist in enhancing e-commerce product images by ensuring that the available images are professional, clean, aligned with brand guidelines, and elevate the value perception of the products while helping clients visualize them in reality. Furthermore, it reduces returns and dissatisfaction claims by providing a realistic visual representation of the product.  

Retouching serves as a time and effort saving solution by enhancing already existing photos, thus fulfilling marketplace standards and marking a critical strategy to scaling e-commerce ventures.

5 things to know before retouching product photos

As we move towards the specific tools that will enable us to retouch product photos, let us go through a few of the best practices for photo retouching first.

These are five tips that will enhance the success rate of photo retouching:

• Start with high-quality images: Photographs will be easier to retouch when they are captured with quality tools that illuminate and capture detail. Attempts to retouch low-resolution photographs or blurry images may yield some results, but improvements will be limited; a refunding of the shooting is highly advisable.

• Lighting and exposure matter: If an image is too dark, lighting too bright, or simply too high in exposure, the room for enhancement through retouching will be greatly minimized. Aim to capture images during the day, while fully metered lighting is shining, or in controlled lighting conditions for as much device independence as possible.

• Simple backgrounds are key:  The more detail that is present in a photograph, the “busier” or more cluttered it will be, making spotting any weak points or fixing any mistakes immensely time-consuming. An uncluttered background ensures faster and more effective results.

• Be realistic about object removal: Removing unwanted pieces is much simpler when there are solid edges with no rounded patterns or outlines plunging into more complex shapes. Items with harsh lighting on them may contribute to the chaos and hugely worsen your outcome.

• Not every image needs to be perfect: Under optimal conditions such as those presented by tools like Grasigner that erase backgrounds, slight blur, or focus loss decreases the aid severely affecting dimmed lights, the ideal becomes less strict with enhancements to more advanced degradation-laden images.

6. What You Can Expect from Professional Product Photo Retouching Services

Professional product photo retouching goes beyond basic edits to make your images clean, consistent, and market-ready. These services focus on improving visual quality while keeping the product realistic and appealing. Common retouching services include:

• Color Correction: Adjusts colors to look natural, accurate, and vibrant across all images.

• Shadow Creation & Removal: Adds or refines shadows to create depth and a realistic product look.

• Background Removal: Removes or replaces backgrounds to keep full attention on the product.

• Texture Enhancement & Detailing: Sharpens details or smooths surfaces for a polished finish.

• Lighting & Exposure Correction: Balances brightness and contrast for clear, professional images.

• Imperfection Removal: Eliminates dust, scratches, and unwanted objects for a flawless result.

These product photo retouching services ensure your images meet brand guidelines, stay consistent across platforms, and help build customer trust while increasing online sales.

Your Options for Professionals

There are options available online where you can get professional photo retouching services. Grasigner is one of the best sites to have this work done.

Do not hesitate to contact Grasigner if you are looking for a specialized professional photo retouching service for your commercial products. With years in the industry, we are confident that our industry-standard photos will meet your expectations and specifications.  

You will most certainly find something that meets your expectations within our retouching services ranging from multiple categories and different fields. No rush if you can’t settle on an option. 

Click ‘Free Trial’ to check out the retouching styles we offer and then make an informed decision.